e is for everyone launched a relocation program offering incentives for new residents to move to the Evansville Region.
e is for everyone launched a relocation program offering incentives for new residents to move to the Evansville Region. With 25 spots available in the 2024 program, our campaign needed to effectively reach and engage the right audience to convert new movers.
Our Approach. We developed a strategic multi-channel campaign that included a dedicated website, blog content, e-newsletter, and social media campaigns. We produced video, photography, and graphics, while social media played a key role in driving traffic, engagement and results.
The Impact? Our campaign resulted in over 200 applications, successfully filling all 25 available spots. Through compelling storytelling, targeted outreach, and high-quality creative assets, our campaign positioned the Evansville Region as a desirable place to live and work, proving the power of an effective digital strategy.
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