The General Board of Higher Education & Ministry, a part of the United Methodist Church, wanted to emphasize the partnership between local congregations and United Methodist universities to church leadership. They aimed to achieve this by sharing stories that illustrate the positive outcomes of their collaboration and their impact on the community.
The General Board of Higher Education & Ministry, a part of the United Methodist Church, wanted to emphasize the partnership between local congregations and United Methodist universities to church leadership. They aimed to achieve this by sharing stories that illustrate the positive outcomes of their collaboration and their impact on the community.
Our Approach: We created a logo and campaign based around the word Connexion. Building off this name we then developed a social media campaign and landing page along with videos that told the stories from universities across the US. The social media campaign directed users to the landing page, where they could find more video content.
The Impact? The campaign significantly increased engagement across Facebook, Instagram, and LinkedIn, resulting in over 1,239,000 social impressions. This expanded the ministry's reach to more than 308,000 people and heightened awareness of their social brand. The campaign achieved 33,500 post-link clicks over 6 months. By using data-driven insights to create targeted stories and reach specific audiences, we successfully expanded their reach and connected with a wider audience.
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